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Talk…about money

Buyers, Sellers, and Your Portfolio

by | Nov 2, 2026 | Investing

The NFL trade deadline is coming up on November 10.  This is when things get interesting. Why else would it dominate ESPN coverage?  Some teams look at the standings and figure they’re one player away from making a run (like the Bears), while others take a hard look at the roster and decide it might be time to collect a few draft picks and start thinking about next year (like the Colts).  Then there are the fans who are convinced their team should trade everybody before halftime on a given Sunday.

NFL general managers spend a lot of time figuring out what they have, what they need, and whether the players on the roster fit where the team is trying to go. It’s not a bad way to think about your investments, either. Sometimes, it’s worth taking a look at your portfolio and asking whether the investments you own are still doing the job you expected them to do. Has something changed, or are you holding onto a position simply because you’ve owned it for a long time and don’t want to admit it hasn’t worked out?  Like GM’s, you need to check your ego at the door when reviewing these things.

Of course, investing isn’t football. There’s no trade deadline, no general manager making a deal for you, and certainly no guarantee that the next move will work out. This definitely isn’t investment advice, just a familiar way to think about taking a fresh look at what you own.

The single most important part is knowing what you’re trying to accomplish before making a move. A team chasing a championship has different priorities than one rebuilding for the future, and your investment decisions should reflect your own goals, timeline, and comfort with risk. Sometimes a change makes sense. Other times, the best decision is to leave things alone and let the plan play out.  Warren Buffet was famous for this approach.

While you’re checking the trade rumors, updating your fantasy football rosters, and wondering whose buying or selling, take a few minutes to check in on your own game plan. You don’t need to make a blockbuster deal before the deadline. It’s just worth knowing why you’re holding what you have.

By the way, unlike the rest of the NFL, you don’t have to wait until the last two minutes to make a plan.